About Us
Brand History
OUR STORY
In 1992, his father made an important life decision: he left the Xinda Factory, where he had worked for 7 years (the local No.5 Xinda Factory in Shengze Town).
The OUSEA brand was founded by his father in 1998. On December 14, 2014, the OUSEA trademark application was officially completed. It is a textile fabric brand operated by Wujiang Xinhu Textile Co., Ltd.
Currently, OUSEA fabrics are exclusively produced as high color fastness sun-shading materials, with a 2–3 year warranty against fading.
How many main series does the OUSEA brand fabric have?
It is divided into three major series:
Outdoor sun-shading series
Furniture parasol series
Marine marine series
Wujiang Xinhu Textile Co., Ltd.
OUSEA Brand Meaning
The brand name “OUSEA” is derived from the English words “OUTDOOR” and “SEA”.
It combines the first two letters “OU” from “OUTDOOR” with “SEA”, forming the trademark “OUSEA”.
In Chinese, we translate “OUSEA” as “奥斯”.
The inspiration came from seaside outdoor sun umbrellas seen in American movies, which evoked the concepts of OUTDOOR and SEA.
Customer-Centric Approach
Products & Services
OUSEA features canvas products with a heavy, substantial texture and rich, vibrant colors.
In the early days, the dyeing process resulted in less-than-ideal color fastness.
Through long-term improvements by the founder, the brand now adopts solution-dyeing technology, with color fastness maintained for approximately 2 years with minimal fading, and the material remains undegraded for more than 5 years.
It stands up to intense sunlight and can be used for many years with virtually no maintenance.
OUSEA sun-shade fabrics offer excellent UV resistance, helping protect skin from sun damage caused by outdoor exposure and reducing the risk of skin conditions due to strong direct sunlight.
Sustainability Initiatives
Conscious Fashion for a Better Tomorrow
we recognize the responsibility we hold in shaping a more sustainable future for fashion. Our commitment to eco-friendly practices and sustainable fashion choices is at the core of what we do.
From the careful selection of ethically sourced materials to the implementation of environmentally conscious manufacturing processes, every step we take is a stride toward a greener and more sustainable industry.
We prioritize transparency in our supply chain, partnering with suppliers who share our values of fair labor practices and environmental stewardship. Our sustainable fashion choices extend to packaging as well – we use recyclable materials to minimize our environmental footprint. Join us on this journey towards conscious fashion, where style meets responsibility, and every purchase contributes to a brighter, eco-friendly tomorrow.
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Brand Positioning
OUSEA is positioned as a mid-to-low range brand, providing affordable outdoor functional fabrics for consumers.Today, OUSEA® is widely recognized as an entry-level fabric for awnings.